Category: Jake Santo

  • Q/A Sports Communication Discussion – with Los Angeles Angels’ PR, Marco Peralta

    I had the opportunity to interview a sports communication professional who was in a similar boat looking to be in the sports communication industry. Marco Peralta, current Communication Representative with the Los Angeles Angels chatted with me. He provided an in-depth perspective on what the job process was like for him, how he navigated the…

  • Outrunning the “No”: Changing Your Mentality of Job Rejections

    The word no. Some embrace the word; others quiver at the fear of hearing it. And when it comes to working in sports communication, you may find yourself being told that answer again and again. Like many industries, applicants seeking to work in sports communication will find the idea a sobering reality. You may experience…

  • Career Directional Flow Can Lead You Somewhere New

    For the past 4+ years, you have been planning your career in sports communication from the day you walked into your first collegiate class. You have known the field you wanted to enter and the job you have wanted since an early age. You know your path. However, you come to realize that maybe there…

  • Knowledge: The Gateway to a Positive Career Trajectory

    At times, you may think to yourself you may know all there is to know about a certain subject. Whether it’s a school subject like algebra or chemistry or an interest like your favorite actress or sports team. Knowing as much about a subject can help you stand out in a sea of like-minded people.…

  • Sweaty Palms and Pattering Feet: Avoiding the Nerves During an Interview

    Most of us have gone through the arduous task of going through an interview. Whether for your first job, getting into your dream institution, or conducting an interview yourself; we have at one point, or another had to go through the process of an interview. Interviews are one of the most important factors in whether…

  • People Move the Hiring Needle: The Importance of Networking

    Throughout this blog, we have discussed the importance of experience, media, where to apply for jobs and many more subjects. However, we have yet to mention a sector in that many sports communication professionals believe jobs can be found and created. Networking. Networking, a skill that many must learn over the course of their schooling…

  • Promoting the Message Throughout the Community

    When working in sports, sometimes while working in the role of a sports communicator has the role to take you away from the on-field play and work on other organization initiatives. At the heart of your role, you are a public relations specialist and carrying the messaging for an organization is at the forefront of…

  • Friend or Foe? Media Needs You as Much as You Need Them

    From the very beginning, media and sports have been partners in the journey of sports from a recreational enterprise to a multi-billion-dollar business sector. As sports have become a bigger business in the last few decades, interacting with media members has become a necessary component of working within a public relations department at a professional…

  • Experience, Experience, Experience: The Bedrock of Earning Your Place

    “Your first job will most likely be the job you finish your career with.” Throughout my career, I have heard an iteration of this quote on several occasions from colleagues, bosses, mentors and several people in between. The reason why I have heard this quote is that the message is as true as it gets.…

  • Profit of Sports? Non-profits Contribute to Sports Communication Ecosystem

    Reading through this blog has presented one common denominator thus far. The tips and tricks of finding a job in the sports communication space thus far have been dedicated toward the for-profit industry of sports. While a large majority of roles revolve n the for-profit segment of sports, there are several organizations that operate within…

  • Avoiding the Zonks: The Platforms to Use when Applying to Sports Jobs

    While this blog has mentioned time and again the importance of earning for a sports communication role, it has yet to detail how to apply for a role. At times, the biggest obstacle facing an applicant is where to apply for the job. You may see the same job posted on several job boards with…

  • In a Big Pond: The Bigger You Are, The Better You Are

    From everything you have read and researched about working in sports communication, you have still concluded that this is the profession you want to pursue. It is very valuable to learn more about the origins of the day-to-day operations of the business and the challenges that working in it have too. With today’s crowded competitive…

  • From the “Peanut Gallery” to Courtside:  Your Guide to Working in Sports Communication

    Have you ever wanted to apply for that dream role of working for a professional sports team? You may have found yourself dreaming of working alongside the best athletes in the world. You may have hoped to be writing about last night’s game and assisting media members on questions related to the organization’s public stance.…

  • Code of Ethics

    Code of Ethics

    Be Honest and Fair Bloggers should be honest and fair in gathering, reporting and interpreting information.Bloggers should:• Never plagiarize.• Identify and link to sources whenever feasible. The public is entitled to as much information as possible on sources’ reliability.• Make certain that Weblog entries, quotations, headlines, photos and all other content do not misrepresent. They…

  • About Me

    About Me

    A driven and consummate professional, Santo has dedicated his career to the promotion of the industry of sport. Working in various departments including video production, public relations, corporate partnerships and marketing, Santo has developed and maintained a wealth of experience utilized by franchises and leagues across the sports landscape. Implementing passion into a career has…