The word no. Some embrace the word; others quiver at the fear of hearing it. And when it comes to working in sports communication, you may find yourself being told that answer again and again.

Like many industries, applicants seeking to work in sports communication will find the idea a sobering reality. You may experience feelings of sadness, despair, disappointment and several other negative emotions related to a potential rejection letter. Your dream organization or a role in your dream city, down the drain. All hope lost. It can be challenging to face a reality as bleak as that.

If you have an opportunity to speak with other industry professionals, they may discuss their time going through the job process. Those people in executive-level roles now started out in the same jobs you could potentially be applying for today. Every industry leader, especially those in sports communication started somewhere.

While hearing the phrase, “Everyone goes through it,” may not be the most comforting information, but it helps create a perspective for yourself when you try to find that dream job.

• Not every job you apply to in sports communication will work out in your favor.

• You are not guaranteed to receive a job after your third or fourth interview with a single organization.

• You may be ignored or “ghosted” by a potential job opportunity.

• Others may or may not be more qualified for a particular job for you.

• You may feel several emotion types and still not be guaranteed a position.

In the end, one thing throughout a job process should give you hope though. It is the light at the end of the tunnel.

It only takes one.

You may have received very few interview requests and could have been completely ignored by hundreds of organizations, but it can take only one organization to give you a chance. Once you secure that job in your dream industry, your fears will whisk away, and you can focus on your upcoming work projects.

You will hear several no’s throughout the job hunting process. Sports communication is a difficult business to find a job in. However, the more you experience the lows, the better the highs will feel when that role pops up.

It will not be an easy process for most. Determination and work ethic can be the difference in whether you earn a role in the sports communication space.

The opportunity is yours. Sulk in your rejection? Or persevere and embrace the obstacles in front of you.

The choice is ultimately up to you.